At our business-to-business blog, we offer insights and advice to help you navigate the complicated process of wholesale food packaging. Learn the four key things to keep in mind before placing your next order.
When it comes to food packaging, the main focus is obviously going to be on the practicality of the packaging. You need packages and containers that are going to help you easily serve anything from burgers and salads to pizzas and frozen products.
That being said, practicality isn't the be all and end all of the food packaging market. You need to ensure that you are considering other factors before you purchase your food packaging wholesale. Factors such as price, reliability of the client and the product, aesthetic and your company values should all be considered.
At PackQueen, we know how important your wholesale packaging supplies are for your company. It's a means of selling your product and brand to current and potential clients, after all. This means that you need to ensure that you are investing in the right packaging products and company to meet your specific needs.
So, if we could tell you anything before you purchased your food packaging - what would it be?
1. Your Food Packaging Sells Your Company Ideals
When you are selling your products to your clients, the first thing that they take notice of is the packaging so this is an ideal time to capture their attention and let them know what your brand is all about.
If you are a fun and quirky company then use bold, colourful branding to grab the attention of your potential clients. If you're a business that promotes sustainability, it's important to invest in environmentally friendly containers that show that represent your company values.
Your packaging goes a long way in leveraging your brand identity and ideals and encourages your customers to buy from you so choose wisely.
2. Form and Function Are Essential
Now that you know that the aesthetic appeal of your food packaging is important for your brand, it's time to move on to the practicality of the packaging. You have to make sure that the packaging that you invest in can go the distance in ensuring that your food arrives in the quality state that you want it to.
No one wants to take their food back to the office to find that their sauce has seeped through the box and is all over their bag. On the same note - no one wants a coffee cup that gets too hot to hold.
No matter what kind of food products you are selling, ensure that you choose packaging that is ideal for what it's going to be transporting.
3. Balance Cost and Quality
One of the many reasons why companies order their food packaging through a wholesaler is that they get a better deal when buying in bulk.
As important as it is to keep the costs down on your packaging orders, you must never compromise on quality, as this will only reflect badly on the standards and reliability of your brand. It's essential to learn how to balance cost and quality to ensure you can increase your ROI without disappointing your clients.
You want your clients to enjoy their experience with your products, as this means they will be more likely to purchase from you again. By ensuring your food packaging is aesthetically pleasing as well as practical is the first step to creating loyal brand ambassadors.
4. Use Your Packing for Marketing
While we've already mentioned that you can use your packaging to reinforce your brand identity and messaging - they also provide the perfect platform for some clever marketing campaigns.
It can be something as simple as your contact details and slogan or a well-thought-out ad campaign that targets your clients over a specific time period. Don't underutilise food packaging when you are marketing your products, as it can be highly effective and cost-efficient avenues to draw in more clients.
At PackQueen, we have a massive variety of packaging options available at wholesale prices. If you'd like to know more about our high-quality, practical products, then simply get in touch and we'll be more than happy to help out.
